Recently a distraught young mother from British Columbia took her own life while in the grip of postpartum depression, leaving behind a grieving husband and infant son. She was a Registered Nurse and had been seeking treatment for depression and anxiety. Tragically, the health care system she worked for was unable to help her.
Up to this point, it had only been a hypothesis: that celebrity firepower can definitively drive consumer health behavior in a certain direction. The case here concerns whether women wish to embark on a genetic hunting expedition to see if they are at “high risk” of developing a particular disease such as breast cancer, and the motivator in this case is Angelina Jolie.