How non-profit organizations can better communicate their messages to the media

A version of this podcast appeared in Policy Options and Charity Village

Being published in the mainstream media is a great way for non-profit organizations to educate the public and to influence politicians and policy makers. But it’s not always easy to grab the attention of journalists.

Ed Walz, Vice President for First Focus Campaign for Children spoke with Managing Editor of Evidence Network, Kathleen O’Grady in Washington, D.C. about the ways organizations can get their message more widely distributed in both traditional and new media.

https://campaignforchildren.org/

(Ed has since moved on to work with Springboard Partners).

 

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Interview produced by Mélanie Meloche-Holubowski, journalist intern at EvidenceNetwork.ca, and journalist with Radio-Canada.