As time passes, the fashion industry is rethinking itself and seeking to transform many of its practices, because they are indicated as negative for the environment. In this sense, for some years we have begun to talk about sustainable fashion, mainly as an answer to the practice of Fast Fashion.
In this ecology article, we talk about Sustainable fashion and advantages over Fast Fashion.
A scenario that promotes the protection of the planet with fashion
In this scenario, more and more sustainable fashion brands That we can find, as is the case of Foyito. This relates to the climatic and environmental crisis that needs the world’s industries, from the different sectors to begin to assume the challenge they all have for Transmit to a more sustainable model.
With this common horizon, what sustainable fashion seeks is to become a more friendly alternative for the planet than fast fashion or fast fashion. Its focus is on the concept of reducing, reusing and recycling, which are pillars of the circular economy, increasingly demanded. The circular economy seeks to transform the way it occurs and consumed, but also the way in which development and market are thought.
In the book baptized as a sustainable closet: he learns to buy consciously and intelligently, the communicator and expert in Spanish fashion, Laura Opazo, seeks to make it clear that clothes are capable of transmitting a message that is changing over time. This, because it understands that fashion is a faithful reflection of the society that is in continuous evolution. Understand, at the same time, that assuming this perspective can help understand how the change of paradigm in fashion consumption was created since the beginning of the 20th century to the present day.
Clothing and consumption
To better understand the history of fashion, we must place ourselves in World War II. Until then, the clothing was not a product of daily consumption, but the garments were more related to the idea of replacement. From the 1950s, the concept and practice in relation to fashion changed substantially.
Because? Because young people no longer had to go to war, which extended the available labor. In addition, at the same time women begin to enter massively in the labor market in the West, which also generated the beginning of a moment of economic bonanza, ciming the confidence of societies in consumption.
It is in the set of these factors and in the technological advance that increases industrial production. In addition, advertising growth enhances consumption and increasingly intense production. Thus an unbalanced system is entered and, From the 2000s, Fast Fashion breakswhere people seek not to use clothing but consume it. That’s why, The clothes are used less time and discardedgoing back in an endless cycle.
What does sustainable fashion propose?
Understanding that The fashion industry is the second most polluting in the world According to a study presented by the UN Conference on Commerce and Development, and that more than 8% of Global Greenhouse Gas emissions are produced by the clothing industry and footwear (and which is expected to increase more than 60% by 2030), Sustainable fashion seeks to reduce this impact.
What sustainable fashion seeks is to go to alternatives that extend the useful life of garmentsas well as promote its reuse in what is known as second hand, clothing rental, cloud cabinets, among other things. But, in addition, it seeks to produce garments using less contaminating materials and processes.
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