After many years of success, is no longer in operation. We would like to thank everyone who has contributed to the organization over the past decade including our dedicated researchers, newspaper editors, readers and funders. However, now it is time to move onto new ways of looking at knowledge mobilization and policy. Should you have any questions, please feel free to contact Shannon Sampert at

Now there’s proof for the “Angelina Jolie Effect”

Up to this point, it had only been a hypothesis: that celebrity firepower can definitively drive consumer health behavior in a certain direction. The case here concerns whether women wish to embark on a genetic hunting expedition to see if they are at “high risk” of developing a particular disease such as breast cancer, and the motivator in this case is Angelina Jolie.