Health Canada fails to enforce its own rules on pharmaceutical advertising

By Joel Lexchin and Barbara Mintzes Comments Off on Health Canada fails to enforce its own rules on pharmaceutical advertising advertsising, Canadian health care, Canadian healthcare system, drugs, Health Canada, health promotion, Lipitor ad, pharmaceutical ads, Pharmaceutical advertising, Pharmaceutical industry, pharmaceutical policies in Canada, Pharmaceutical policy, prescription drug, promoting drugs, Viagra ad

A handsome man struts over to the office water cooler with a smirk on his face. When his colleagues ask about his weekend, he replies enthusiastically, with audio muted. A large blue pill appears with the tagline, “Viagra, Ask Your Doctor.” Vibrant, energetic older people are shown swimming, bowling and having a good time. With a twinkle in their eye, they suggest the viewer “ask your doctor” about Celebrex.