Amazon Prime Video Testa The dubbing with artificial intelligence to make international films and series accessible. Progress or risk for the voice actors?
Amazon Prime Video announced the start of a Dubbing pilot program assisted by artificial intelligence (AI)with the aim of make international content more accessible to spectators all over the world.
Ai and dubbing: how does the first video test work?
The project will start with 12 films and series that had no dubbing so farincluding El Cid: The Leyenda, Mi Mamá Lora And Long Lost. The dubbing (by the way: since we started dubbing the films?) It will be initially available in English and Spanish Latin American.
«We believe in the use ofArtificial intelligence to improve user experience in a practical and effective way, “he said Raf Solanovichvice -president of the first video and Amazon MGM Studios technology. According to the AI company it will be used Only on titles who have never had dubbingto make them more usable to the public.
Ai and creativity: a threat to the voice actors?
The use of AI in dubbing comes in a context of strong debate on the impact of artificial intelligence in Creative industries. Hollywood’s actors and writers striked in 2023 To ask for guarantees on the use of AI in cinema and on TV, fearing that studies could replace human work with technology.
First videos, however, said he adopted an approach hybridcombining and review by professionals in the sectorto ensure a quality dubbing.
Dubbing Ai: Amazon is not alone
Also YouTube recently expanded his Automatic dubbing systemtranslating into eight languages Videos in English. However, the platform has admitted that technology is still under development and does not always provide perfect results.
In the meantime, AI is also used for “resurrect” historical voices: the startup Elevenlabs has collaborated with Lumiere Ventures For Recreate the voice of the French voice actor Alain Dorvalknown for having dubbed Sylvester Stallone for almost 50 years. The project, approved by the Dorval family, aims to preserve the family voice to French spectators after his death.
