In recent years, the interest of a good part of the population in natural products in all areas of purchase has grown. Hence the importance that, increasingly, acquires natural cosmetics. This includes all those products that allow to take care of the skin and hair using 100% natural ingredients, from plants and minerals, respectful of the skin and with the environment. Natural cosmetics must be certified by any of the official organizations enabled for this purpose. This more conscious consumption with the body itself and with the natural environment has resulted in what is known as Corporate Social Responsibility (RSC) of these companies, because, for not a few consumers, responsible consumption is a determining factor at the time of purchase. This fact is the one that has led to a deep change in the market.
To learn more about this type of products, in the following Ecology Verde, in collaboration with Dr. Tree, we talk about What is natural cosmetics and its corporate social responsibility.
What is natural cosmetics and its benefits
When we talk about natural cosmetics we refer to all those products designed to Care of skin and hair which stand out for being made with 100% natural ingredientssuch as argan, karité or lavender butter, among many others.
These ingredients, being natural, are less aggressive for the skin than the artificial chemical components that we can find in the rest of cosmetics without this denomination, which, sometimes, are too aggressive and irritating for the skin. For this reason, one of the main benefits of natural cosmetics is that it offers Potentially less harmful products For skin and hair, because they adapt to their own characteristics. Thus, they are suitable for all skins and hair, even for the most sensitive. On the other hand, natural cosmetics contains a greater concentration of active ingredients and less artificial conservation compounds and other additives.
In addition, it is essential to know that the benefits of this type of cosmetics are not limited to skin and hair care, but also affect the environment, because They improve sustainability and environmental protection. In this sense, they are usually marketed in biodegradable or recycled containers, be vegan and not be tested in animals. Finally, it should be remembered that natural cosmetics products must have a Official certificate which proves that their ingredients are natural, that they do not contain artificial chemicals and that, for these reasons, they can carry the name of “natural cosmetics.”
What is the corporate social responsibility in natural cosmetics
Regarding corporate social responsibility (RSC), it is about voluntary commitment and long term that companies acquire, in this case focused on natural cosmetics, to develop activities oriented to Improve society and take care of the environmenta key objective to preserve the planet and the life of the future generations and that depends on the measures taken in the present to achieve a change in trend.
In other words, companies have assumed that their activity generates an impact at different levels and that they must have a decisive role in reverse their potential negative effects for society and the environment. Thus, they are part of corporate social responsibility actions such as the use of renewable energy and recycled materials, trees planting or economic donations to different social causes.
In short, corporate social responsibility is a conscious commitment of companies with society and with their own employees, generating added value to their work and a way of responding to social and environmental concerns from four basic aspects, such as social, environmental, labor and economic aspects. Corporate social responsibility, in the face of consumers, also improves the reputation of companies that adhere to this commitment, increasing loyalty and expanding the market.
Examples of corporate social responsibility in natural cosmetics
Once we know what corporate social responsibility is, we can talk about some specific examples in the natural cosmetics sector, such as the brand Dr. Treewhich is dedicated to natural cosmetics for sensitive skin. It has a range of products made from natural ingredients Certificates by Cosmos Ecocertwhich are of high quality, organic and from organic farming. The goal of the brand is Respect the natural environment today to ensure the future. Along these lines, Dr. Tree has developed different actions motivated by concern for echoing and the care of the planet and the desire to become a reference in the field of Clean Beautythat combines this concern for the environment with skin care.
His actions are based on:
- The reduction of the carbon footprint.
- The efficient management of natural resources.
- The active care of the oceans.
- Collaboration with different associations for environmental education and awareness about the need to preserve the environment.
As for concrete measures, Dr. Tree uses 100 % recyclable packaging, has created a solid gels and shampoline To save in containers and water, participate in Actions of Marine cleaning and garbage collection and develops educational talks and workshops on the environment.
For all this, Dr. Tree has obtained important certifications in sustainability. It also has the climate neutrality certificate for the adoption of measures such as the Tree planting to neutralize CO2 emissions. In addition, all of its products are vegan and not tested in animals.
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