Corporate Social Responsibility: Examples

Corporate social responsibility is the voluntary actions carried out by a company To improve the world, especially from a Social and environmental perspective. It is very important to keep in mind that these are actions that are carried out voluntarily. That is to say, They go beyond the law. There are certain laws that force companies to carry out actions that improve the world. For example, companies are obliged by law to pay certain taxes with which public services are financed. However, the act of paying taxes cannot be considered as a corporate social responsibility action, since it is something that they have to do in a mandatory way by law.

On the contrary, if a company carries out positive actions for society or the environment As a more addition to the mandatory compliance with the law, then it can be considered as an example of corporate social responsibility. For example, we would be talking about corporate social responsibility actions in the cases of a company that allocates part of its benefits to reforest areas affected by fire, or in the case of a company that allocates part of its benefits to the Provision of study scholarships For people without resources. In both cases, it would be two actions that go beyond the legal obligation of the law, that is, they constitute a Added social actionwhich contributes to improving the added value of the company in particular.

There are different reasons why companies can choose to make Corporate Social Responsibility Actions. In general, two fundamental reasons should be highlighted:

The company as a social engine

The first, and the most important of all, is that the company contributes to improving the world in one of the specific aspects in which he collaborates with that social action. This is because, although the original reason for any company is obtaining benefits, companies also constitute social agents capable of promoting positive or negative changes in society and the environment. In this way, certain companies conceive themselves as Social engines for change. This starts from the premise that, each company, in addition to seeking the benefit, is also identified with certain values, moral principles or ideas that go beyond the economic dimension of the sphere of business action. Thus, for example, a company that manufactures clothing, can implement certain actions that are related to its activity and the values ​​in which you believe as a company. For example, a company that manufactures clothing, can take the initiative to perform used clothing collection campaigns to help people in need. Or it could also carry out used clothing collection campaigns with the aim of recycling these fabrics to minimize their environmental impact on the manufacture of their products.

Loyalty strategy

On the other hand, in addition to the first reason that motivates companies to carry out corporate social responsibility actions, we also find another one that is worth mentioning, which is the capacity that this type of actions has for loyalty to certain audiences. As consumers, each person also identifies with certain values, moral principles or ideas. In this way, knowing that our actions as consumers affect the world around us, we direct our consumption to those products that are most identified with our values. For example, a person who is aware of the fight against animal abuse, is very likely to look for food and clothing products that do not negatively affect animals. In this way, it is very likely to avoid the consumption of clothing and accessories made of leather, or it is very likely that, when making the purchase, select vegetarian or vegan products or avoid buying chicken eggs that knows that they have been caged. In this way, it will direct its consumption to those products or services of companies that are in accordance with this type of values. This, of course, in addition to generating a positive impact on the world also generates an economic impact on the company.

In this way, companies can loyalty to certain customers thanks to their products. This will be seen reinforced with corporate social responsibility actions, that will normally be in line with this type of customers. Continuing with the example of a company that manufactures leather free clothes and suitable for vegan people, it is very likely that this company can carry out corporate social responsibility actions in this area, for example, allocating part of its benefits in campaigns in favor of animal welfare, or carrying out animal adoption campaigns that have suffered abuse.

These types of actions will be adapted to each of the values ​​of each company, which will normally go in line with the product or service they provide. The Corporate Social Responsibility Examples They are almost as wide as companies. Some of the most common we can find are the following:

• Actions destined to restore the damaged environment.
• Actions destined to protect and conserve the threatened environment.
• Actions destined to protect and help people or groups in danger or risk of exclusion.
• Actions destined to educate and raise awareness among society in certain values.
• Actions destined to allocate economic resources to other social agents.
• Actions aimed at promoting research in the form of R&D.
• Actions destined to act as patronage of artistic and cultural projects.
• Actions destined to promote fair trade.

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