The assault of Meta in Tiktok starts with Edits: an app to elaborate and customize (with music and stickers) your videos on Instagram and Facebook. Here are the strengths …
Meta launched Edits, a new app to simplify the creation of videos on social networks with the aim of attracting Creators of each level, offering a free and easy to use tool. His arrival on the digital stores comes in a strategic moment: in the United States, the political tussle with China temporarily put Tiktok and Capcut temporarily out of the game, letting a space glimpsed for the Menlo Park company. Even now that those apps have returned available, Meta aims to occupy an important slice of the market, integrating Edits with Instagram and Facebook To make the work of those who create content every day easier.
Intelligent functions. Edits is available for Android and iOS devices and proposes itself as an all-in-one app, where you can record, edit and publish videos. The timeline is precise to the frame and makes it possible Cut, move or modify individual clips. There are also more advanced effects such as Green Screen, personalized transitions, stickers and autogenitive texts.
Artificial intelligence comes into play with functions like animatedwhich transforms static images into short animations, e cutoutswhich serves to isolate subjects with surgical precision. There is also the Automatic subtitles generation in multiple languages, synchronized with audio. After editing, the video can be exported to 4K, without any type of filigree, ready for any platform.
Analysis and advice. A strength of Edits is direct integration with goal, that is With Facebook and Instagram. You access through your account and find themselves immediately musical bookcasesdata on the performance and preferences already saved previously.
The app stores everything in the cloud, so as to allow changes also from other devices, but what really distinguishes it is the inclusion of the so -called “Insight” of Instagram (in poor words: statistics) directly in the editing interface: information such as views, skip rate and involvement are shown in real time, helping to optimize the video before publication. Optimize the characteristics of a clip that many users jump, for example, can improve their diffusion. For this destination he involved dozens of Creators in the development of Edits, following a model based on their feedback and users.
The news. In the next updates I will be introduced Keyframesto precisely adjust effects and movements scene per scene, and the methods of collaboration in real timeuseful for working on a project with other creators or with brands.
The expansion of the music library is also expected, with Songs free from copyright constraints. Not only that: Meta would already be testing a future integration with VR and AR environments, to mount 360 ° videos or content designed for metaverse. The assault on the throne of Tiktok has begun.
